Fractional Product Owner · Business Process Manager

Turning Product Backlogs into Business Outcomes

Fractional Product Owner helping e-commerce and digital teams prioritise better, design clearer processes, deliver faster and create measurable business value.

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Product OwnerScrum MasterBusiness Process ManagementProject DeliveryStakeholder Alignment

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Experience fromBang & OlufsenOMHU3 DenmarkOpinordAdditional Digital Organisations

01 / Services

Practical product, process and agile delivery support — without the full-time overhead.

Fractional Product Owner

Experienced product leadership one to two days per week — without the cost of a full-time hire.

Roadmap planning
Backlog prioritisation
Stakeholder alignment
Sprint and release planning

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Agile Delivery Coaching

Improve how your team plans, collaborates and delivers value consistently over time.

Scrum facilitation
Delivery metrics
Team ceremonies
Continuous improvement

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Product Delivery Leadership

Bridge business goals, product priorities and delivery teams to create momentum and predictable execution.

Roadmap execution
Release planning
Delivery governance
Cross-team coordination

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Business Process Management

Design clearer end-to-end business processes that reduce friction, improve ownership and make cross-functional execution easier to manage.

Process mapping and redesign
Workflow and operating model design
Cross-functional handoffs
Governance and continuous improvement

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02 / Selected work

Concrete work across digital commerce, business processes and project delivery.

Digital commerce

Bang & Olufsen

Scrum Master / Product Owner · 2024–2026

77%active backlog reduction — creating focus around current business priorities and higher-value initiatives.

The department was managing a large and ageing backlog that had accumulated over time, making it difficult to distinguish strategic priorities from outdated or low-value work. Limited visibility across projects, dependencies and delivery status also created challenges for project managers and stakeholders when making prioritisation and planning decisions.

Led a comprehensive backlog review and rationalisation effort, removing obsolete items and improving the quality of active work. Established a department-wide roadmap that provided greater visibility into projects, dependencies, timelines and delivery priorities, creating a shared view across teams and stakeholders.

Reduced the active backlog by 77%, enabling teams to focus on current business priorities and higher-value initiatives. Improved transparency across digital commerce projects, strengthened stakeholder alignment and provided project managers with a clearer foundation for planning, prioritisation and delivery decisions.

Campaign & commerce launch

OMHU — Iconic Dupe

Senior Project Manager · 2026

LaunchHelped bring OMHU’s largest campaign, Iconic Dupe, to market while coordinating the operational setup behind the launch.

OMHU was preparing to launch Iconic Dupe, its largest campaign, with a need to coordinate the work across the campaign and establish the systems and marketplace setup required to support execution.

As Senior Project Manager, I acted as the central project lead, coordinated the launch activities, set up supporting systems and workflows, and opened OMHU’s shops on Temu and Etsy as part of the commercial setup.

Helped launch Iconic Dupe with the operational structure and marketplace presence needed to support the campaign, creating a clearer foundation for coordination and execution across the initiative.

Data & analytics

3 Denmark / 3Insights

Team Lead / Data Project Manager

The team needed a more structured and transparent operating model to improve planning, prioritisation and alignment across data and analytics initiatives. As demand increased, there was a growing need for clearer ownership, visibility and coordination between stakeholders and delivery teams.

Introduced Scrum practices, established a structured planning and follow-up cadence, and created greater transparency around priorities, capacity and ongoing work. Worked closely with stakeholders and team members to align expectations, improve communication and create a more predictable delivery process.

Created a more transparent and collaborative way of working, improving scope definition, prioritisation and stakeholder alignment. The team gained better visibility into ongoing initiatives, clearer decision-making processes and a stronger foundation for delivering data and analytics projects effectively.

Project delivery

Opinord

Digital Project / Delivery Support

The organisation needed greater structure and transparency across ongoing initiatives. Business objectives, stakeholder expectations and delivery activities were often moving at different speeds, creating a need for clearer prioritisation, communication and execution.

Coordinated projects and delivery activities across stakeholders, supported planning and follow-up processes, and acted as a bridge between business needs and execution. Established clearer communication channels, improved visibility into ongoing work and helped ensure initiatives progressed according to agreed priorities and timelines.

Created greater clarity, alignment and momentum across digital initiatives. Improved stakeholder visibility, strengthened coordination between business and delivery teams, and enabled more structured execution of strategic and operational projects.

03 / How I work

Roadmap, prioritisation and delivery flow — made visible.

Selected outcome · Shared direction

Roadmap Planning

A visible roadmap gives stakeholders one shared view of priorities, sequencing, dependencies and intended business outcomes.

ImpactEffortQuick winsStrategic betsFill-insAvoid

Selected outcome · Better decisions

Prioritisation

A clear prioritisation model moves conversations away from urgency and opinion towards impact, effort and strategic value.

Idea

Discovery

Prioritise

Delivery

Outcome

Selected outcome · Predictable execution

Delivery Flow

Visible work and explicit delivery stages make bottlenecks, ownership and progress easier to understand and improve.

04 / Agile & Scrum

Pragmatic Agile. Not agile theatre.

01 / Plan

Clarity before motion.

Clear priorities, sprint goals and shared expectations before work starts.

02 / Deliver

Make work visible.

Visible flow, dependencies, risks and ownership across product, business and technology.

03 / Improve

Adapt with evidence.

Reviews, retrospectives and delivery signals used to remove friction and strengthen predictability.

05 / Testimonials

What colleagues and leaders say.

01 / 04

“Nicolai has a strong ability to bring clarity to complex workflows and to align both technical and business perspectives.”

Niclas Mørkeby Hyrzkov LarsenManager – Tech, UX & Design, Bang & Olufsen

“Nicolai led a team of highly skilled specialists across data science, back-end and front-end development while managing roadmap priorities and stakeholder alignment.”

Jeppe WaidtsløwHead of Products, CX & 3Insights, 3 Denmark

“Nicolai plays a key role in aligning cross-functional stakeholders, ensuring clarity on priorities, deliverables and timelines.”

Sanjeev NiranjanManager Technology, Publicis Sapient

“Nicolai showcased exceptional organizational skills and a strong ability to balance multiple roles effectively.”

Frederik NanhedFounder, Opinord

06 / Engagement

A clear way to start.

Discovery Call

We clarify current delivery challenges, team setup, stakeholders and where support would create the most value.

Delivery Assessment

I review backlog, roadmap, ceremonies, stakeholder flow and current friction points.

Roadmap & Priorities

We create clearer priorities, sequencing and a practical rhythm for decision-making and delivery.

Ongoing Fractional Support

I support execution one to two days per week to maintain momentum, alignment and transparency.

Ready when you are

Need clarity, prioritisation and delivery momentum?

Send me an email and tell me where delivery is getting stuck. I’ll respond with a practical view of where greater clarity, prioritisation or structure could help.

nicolai@digitaldelivery.dk ↗